
Please Note: Should you require other items from the Moorcroft Product Portfolio, that are not listed on our website, please feel free to contact our Customer Services Team on 01494 670961.
We are happy to source any item you may require.
Having sold Moorcroft for over twenty years in our Beaconsfield and Princes Risborough stores, the relationship between David Shuttle and Moorcroft is both strong and ever-increasing.
At David Shuttle we have always stocked a wide selection of items from both the latest ranges to the rarer Limited Editions. Recently additions in the form of a number of lamps and plaques have helped our product range grow rapidly.
This increase in the range culminated in our most recent venture, our official ‘Moorcroft Decorating' day. With the assistance of a professional Moorcroft Decorator, the people of Beaconsfield
and many of our loyal customers were not only treated to a demonstration of the dual arts of tube lining and under-glaze painting, but were actually able to have a go themselves. It was a fantastic success and similar events are planned for the future. To hear more about these events in the future, please set up an account in the ‘My Account' link above and we will be happy to send you an invite.
Originally founded as a studio in 1897 within a large ceramic company; James Macintyre & Co, Moorcroft pottery soon made its mark on the world. Designs came from 24 year old William Moorcroft who personalised each piece of pottery with his own signature or initials. This did little for James Mcintyre's name and reputation, and in 1912 an inevitable split occurred. William Moorcroft marched his workforce across Cobridge Park to a new factory in Sandbach Road where Moorcroft pottery is still made today. Investment for this sole venture came from Liberty, the famous London store who continued to control Moorcroft until 1962.
In 1904, Moorcroft won a gold medal at the St Louis International Exhibition and followed up the achievement with further medals and commendations. These accreditations culminated in the appointment of the Moorcroft company as Potter to HM The Queen in 1928.
On the death of William Moorcroft in 1945, his elder son Walter, took over management and design. In 1962, the Moorcroft family bought out Liberty, but Moorcroft seldom prospered. Finally, in 1984, the family sold the bulk of their shares on the open market. After several material shareholder changes in the mid-1980's and early 1990's, Moorcroft is now controlled by the Edwards family, and has been since 1993.

Over the past nine years the world profile of Moorcroft has grown internationally, both in quality and in perceived value. Auctioneers Christies hold a dedicated Moorcroft sale each year. In 2001, Sotheby's NewYork held a major sale comprising many pieces of Moorcroft pottery. The Victoria & Albert museum has joined many other national museums with significant pieces of Moorcroft pottery in their permanent collections.
Today, Moorcroft leads the world of art pottery with its own distinctive design style. With added value coming from the skills and craftsmanship of a dedicated workforce, Moorcroft is selling more of its magnificent ware all over the world today, than it did even in its previous heyday in the mid-1920's.














